Bert

Bert’s the name and busting dirt is his game. Bert takes his job very seriously – CCO (Chief Cleaning Officer) of bp Ultimate and Supercars. And Supercars fans seriously love Bert.

Three years into bp Ultimate’s sponsorship as official fuel of the Supercars Championship, we were given the keys to Bert’s story, and tasked with spreading Bert’s "Clean Engine. Ultimate Performance" message beyond the track and onto the streets of Australia and New Zealand.

Creatives: Carissa Jackson, Wayne Smith
Group Creative Director: Chris Little
Director: Tony Rogers
Agency: Ogilvy