The University of Queensland
Own the Unknown
The 2019 brand campaign for the University of Queensland built on their existing brand platform ‘Own the Unknown’. While the platform had cut-through it needed to be contextualised for young students. Sometimes a fear can inspire a pathway and an understanding through education can lead to something even greater. In a reduced cohort the ‘Every known starts with an unknown’ campaign helped UQ not only maintain their first preference position but gain on the competition. The campaign extended across TV, OOH, social and digital.
Creatives: Carissa Jackson, Ash Kennedy & Wayne Smith
Agency: Ogilvy Australia
Director: Nick Robertson
Photographer: Jack Harlem
Post Production: The Post Lounge
Every Known Starts With An Unknown 30”
Student Experience 15”
Employability 15”
Teaching Excellence 15”
