The University of Queensland
HASS
The University of Queensland’s Faculty of Humanities and Social Sciences (HASS) programs had a perception problem– seen as “last resort” degrees, or for those still deciding. We created an online profiling tool for UQ’s Bachelor of Arts (BA) that helped turn a degree you do just to say you’ve been to university, into the degree to do when you want to make university count.
Art Director: Carissa Jackson
Group Creative Director: Chris Little
Agency: Ogilvy
Illustrator Agency: Jackie Winter
By reframing the age-old question of what teens want to be when they “grow up”, we focused on how their passions translated into meaningful career outcomes for tomorrow. With 45+ majors to choose from, endless career outcomes came to life in an engaging and illustrative way, showing students their future through HASS.
